Overview Join to apply for the PPC Manager role at Commerce Canal Powered by Podean. Role and Reporting Role: PPC Manager Reports To: Chief Executive Officer Key Relationships Internal: Brand Managers; Operations Team; Marketing Team External: Various Clients; Any 3rd Party Vendors or Service Providers About Commerce Canal Commerce Canal provides various brands, licensees and wholesalers with sales and marketing support with brick & mortar retailers, eCommerce etailers and online marketplaces. Our offering ranges from on-site support to general sales representative support by region or classification. Brands supported include Hanes, LEGO Wear, Disney, Timberland, Nautica, 3Doodler, and New Balance. Commerce Canal processes and represents approximately $300mm in annual GMV with retailers such as Amazon Vendor Central, Amazon Seller Central FBA, Costco, Kohl’s, Macy’s, Wayfair, Walmart, Zappos and several others. Job Summary The PPC Manager will plan and execute PPC strategy for Commerce Canal’s owned or licensed brands such as LEGO Wear, Hanes & New Balance. Responsibilities include running PPC campaigns and monitoring paid search budgets on platforms including Bing, Criteo, Google, Reddit, Amazon and Pinterest. The role requires knowledge of SEM and SEO principles and strong analytical skills. The go-to-market strategy includes selecting products to market and sell profitably. Reporting to the CEO, you will work with internal stakeholders, retail and e-tail partners, and external agencies to execute the strategy. You will use data-driven decision-making to develop, plan, execute, analyze, and optimize programs that drive traffic, engagement and conversion. Responsibilities Participate in forming effective paid search strategies Launch and optimize various PPC campaigns Oversee accounts on search platforms (e.g. Google AdWords, Bing) Keyword selection and audience targeting Monitor budget and adjust bids to improve ROI Track KPIs to assess performance and pinpoint issues Produce reports for management (e.g. dashboards) Write attractive and concise ad copy Develop new campaigns across multiple channels Maintain partnerships with PPC platforms and vendors Identify and mitigate click fraud risk Stay current with PPC and SEM trends Requirements and Skills Proven experience as a PPC Manager or Digital Marketing Specialist Experience in data analysis and reporting Knowledge of SEO and digital marketing concepts Familiarity with multiple platforms (e.g. Google Ads, Facebook, Yahoo) is preferred Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends) Understanding of HTML and XML is a plus Proficient in MS Office (particularly Excel) Excellent communication skills Analytical thinker with strong math skills BSc/BA in Marketing, Digital Media or related field; AdWords certification is a plus Benefits & Working Conditions Based in Midtown Manhattan with proximity to major stations In-office Tuesday to Thursday with optional work from home on Monday and Friday Competitive salary Commuter benefits Annual bonus tied to company and team results Health, dental and vision insurance coverage 401(k) plan with employer match Paid Time Off #J-18808-Ljbffr Commerce Canal Powered by Podean
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