Lakeside Hockey League, Hard Pass NYC and New York rec teams
Role
Identity, uniforms and social graphics
Work for other teams around my own: the Lakeside Hockey League's All-Star booster-pack story, the Surf Dogs hockey identity and jerseys, tournament jerseys and a brand kit for Hard Pass NYC, the New York Whiparounds baseball script and uniform, and a crest for the Annas volleyball team.
Deliverables
LHL All-Star story
Surf Dogs crest and jerseys
Hard Pass NYC jerseys and brand
Whiparounds script and jersey
Annas volleyball crest
Color
Surf Dogs teal #00a99d
Surf Dogs orange #f7931e
Whiparounds royal #1e75bc
Whiparounds gold #fbb03f
Annas green #22b573
Annas purple #662d91
LHL 2026 All-Star Game: an Instagram story (posted from @thepolarwings) that plays as a pack opening. Tap to open the booster pack, and the year's All-Stars fan out as trading cards.Surf Dogs, a D9 team on Coney Island: home and away jerseys, with the crest at the chest and wave-cut stripes at the hem and cuffs. At right, the jerseys in the locker room and a close-up of the printed crest.The Surf Dogs mark family: the full dog, the shoulder roundel, and the reversed dog for dark grounds.Hard Pass NYC tournament jerseys, each a riff on a throwback video-game console.From the Hard Pass NYC draft brand deck: the wordmark and puck badge in dark and light versions, the Hockey Is for Everyone slogan, and merchandise.New York Whiparounds: an original logo, baseball jersey with its W. chest mark, and the full script wordmark. At right, the uniforms on the field: the captain's shirt and the dugout.
