Andrew Facini

Design / Sports & Merchandise

Polar Wings H.C.

Client
Polar Wings, Lakeside Hockey League (Brooklyn)
Year
2021–2026
Role
Team identity, uniforms, merchandise, handbook and social

A full team brand for a Brooklyn rec-league hockey club, founded in 2021: the winged polar bear crest and jerseys, merchandise, a season handbook, and a running series of game-day and story graphics for Instagram.

Deliverables

  • Crest, wordmark and jerseys
  • Hoodies, tees and stickers
  • Season handbook
  • Stories and feed posts

Color

  • Polar Wings blue #307fe2
  • Navy #1b2137
  • Ice white #ffffff
Polar Wings H.C.
The mark family: Polar Wings H.C. seal, the winged crest, and the Brooklyn motto seal ("friends to eternity…").
The mark family: Polar Wings H.C. seal, the winged crest, and the Brooklyn motto seal ("friends to eternity…").
Jersey designs: a striped home concept and the alternate.
Jersey designs: a striped home concept and the alternate.
The primary jersey as produced: winged crest across the chest band, captain's C, seal on the shoulder.
The primary jersey as produced: winged crest across the chest band, captain's C, seal on the shoulder.
Details: FRIENDSHIP printed inside the collar, and the block numerals.
Details: FRIENDSHIP printed inside the collar, and the block numerals.
2025–26 season handbook (5.5 × 8.5 in, 14 pages): cover, and the welcome-to-the-team spread.
2025–26 season handbook (5.5 × 8.5 in, 14 pages): cover, and the welcome-to-the-team spread.
Roster, season results, Better Know a Wing, the Surf Dogs farm team, Honored Wings, and merch: each spread gets its own type treatment within one system.
Roster, season results, Better Know a Wing, the Surf Dogs farm team, Honored Wings, and merch: each spread gets its own type treatment within one system.
The team-song page and the Friendship First photo spread.
The team-song page and the Friendship First photo spread.
Instagram stories through the season: each one gets its own headline treatment, built from team photos.
Instagram stories through the season: each one gets its own headline treatment, built from team photos.
Game-day result, the team photo for the feed, and a playoff story.
Game-day result, the team photo for the feed, and a playoff story.
Merchandise: home and away hoodies, the wing tee, the Back 2 Back runners-up shirt, and a stack of FRIENDSHIP stickers. At right, the airbrushed Lowest Division Runners Up '25 tee as printed.
Merchandise: home and away hoodies, the wing tee, the Back 2 Back runners-up shirt, and a stack of FRIENDSHIP stickers. At right, the airbrushed Lowest Division Runners Up '25 tee as printed.