Director of Communications: identity, publication system, web, events
My first task at CSR was a new identity, and everything since has grown from it: the logo and its institute family, typography and color, the website, and every product the Council publishes. That includes full reports, shorter Briefers, event promotions, stationery and special project sites. I also built the communications department's publishing process, product catalog and image guidelines around the brand.
The mark combines a compass (leadership), a clock (urgency), radar (vision) and a fin pointing inward (the risks CSR studies). From the brand guide: the icon in navy and reversed, and lockups for the three institutes, each with its own color.Abbreviated forms for tight spaces and co-branding.One report system across all three institutes, adjustable for varying page sizes and publishing destinations.Full-bleed photographic section openers, clean typography throughou.Inside the tactical nuclear weapons report: scenario openers, weapons-effects maps and response pathways.World Climate and Security Report 2024 (6 × 9 in, 152 pages), produced for the International Military Council on Climate and Security.Chapter openers and data pages from the World Climate and Security Report.Preparing for Ecological Disruption (2024): foresight diagrams set in the same grid.Center for Climate & Security reports in A4 and 6 × 9 in, including the Japanese-language edition of Protecting Japan's National Security with Renewable Energy.Letterhead and the membership invitation card.Business cards: one front, with interchangeable photographic backs drawn from the Council's three fields.Event promotion on one flexible template: speaker cards on a navy band, with the institute color on the date panel and eyebrow.Resilience in the Face of Global Risks (December 2024): the symposium poster and promotional graphic.The symposium's branded backdrops and exercise materials in use.The CSR website: the homepage hero, with the reports list, an institute page and the experts directory.The Global Biosecurity Tracker: the introduction banner, country and region profiles, and the United States profile.Project sites each get their own theme within the brand: the Nuclear Weapon Systems Project (Nolan Center) and the AI Debates (Converging Risks Lab).
