Job Description

Join to apply for the Principal User Experience Designer role at Expedia Group .

This range is provided by Expedia Group. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.

Base pay range

$224,000.00/yr - $313,500.00/yr

Expedia Group brands power global travel for everyone, everywhere. We design cuttingedge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and you know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous timeoff, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. Were building a more open world. Join us.

Principal User Experience Designer AI Experiences

Are you looking to be part of a worldclass enterprise design team dedicated to crafting incredible user experiences? Would you like to drive impactful work that helps millions of people see and enjoy more of the world? Are you passionate about solving hard problems and creating order out of uncertainty?

At Expedia Group, our mission is to power global travel for everyone, everywhere. Within the Expedia Group, the Experience Design organization (XD) is our global, crossdisciplinary team uniting user experience design, content design, and research to enable innovative, relevant, and cohesive experiences that serve the needs of all our travelers, partners, and agents.

Were looking for a motivated Principal Designer AI Experiences to help us envision and deliver delightful customer experiences. We work on a global scale for multiple brands, across devices and platforms, in a diverse and collaborative environment.

Team Description

Were a multidisciplinary design team shaping the future of travel through humancentered, AIpowered experiences. Our mission is to help travelers imagine, plan, book, and manage every part of their journey across Expedia Groups family of brands and platforms with clarity, delight, and confidence.

As a Principal Designer, AI Experiences, you will define the future of how travelers engage with intelligent, conversational, and agentic systems across Expedia Groups ecosystem. Youll lead through vision and craftdesigning endtoend AIdriven experiences that inspire trust, elevate simplicity, and redefine whats possible in digital travel. Your work will influence design strategy, system evolution, and handson prototyping, setting new standards for inclusive, responsible, and datainformed design.

Business Impact

This role drives measurable business impact by translating AI strategy into inspiring, customercentered experiences that increase engagement, conversion, and loyalty. Through visionary design and prototyping, it helps identify new revenue opportunities, streamline customer journeys, and improve operational efficiency. By defining the design standards for AIpowered travel, this role advances both customer satisfaction and Expedia Groups competitive differentiation.

In This Role, You Will

• Translate strategic vision into highimpact visual stories and prototypes that clarify, align, and accelerate the future of AIdriven travel experiences across Expedia Group.
• Lead through making: use exceptional visual design and prototyping skills to rapidly explore, validate, and communicate ideas.
• Push the boundaries of AI and nextgeneration interfaces, envisioning new paradigms for conversational, multimodal, and adaptive experiences.
• Design for agentic and mixedinitiative interactions, crafting clear mental models and user feedback mechanisms for uncertain or probabilistic systems.
• Evolve Expedias design system to support AInative patterns, adaptive layouts, and intelligent interaction logic.
• Integrate datainformed design principles, ensuring that personalization, prediction, and automation are seamlessly expressed through the system.
• Create visual frameworks that promote accessibility, consistency, and trust across all surfaces and contexts.
• Evangelize the value of AI experience design within the organizationconnecting creative ambition with practical outcomes.
• Foster a culture of open critique, inclusion, and curiosity where design excellence and learning coexist.
• Collaborate across disciplines to align on strategy, share insights, and collectively raise the quality bar for AIdriven design.
• Champion the travelers voice in every AI interaction, ensuring experiences remain transparent, empathetic, and empowering.
• Partner with research and data teams to understand behavioral patterns, context, and intenttranslating insights into adaptive design strategies.
• Embed responsible AI design principles that prioritize fairness, explainability, and user trust.
• Exceptional visual and interaction design craft with fluency in prototyping tools and methods.
• Deep expertise in AI, conversational, and agentic experience designincluding multimodal and adaptive paradigms.
• Strong foundation in datainformed design, using metrics and behavioral signals to guide decisions.
• Proven ability to lead through influence, mentorship, and crossfunctional collaboration.

Minimum Qualifications

• 8+ years of relevant professional experience.
• Bachelors degree in HumanComputer Interaction, User Experience Design, Cognitive Science, or related design or technical field; or equivalent related professional experience.
• Demonstrated thought leadership and domain expertise in designing complex, AIdriven systems and experiences.
• Mastery in visual design and prototyping, and strong proficiency in others including UX design, system design, and motion design.
• Deep understanding of AI and conversational design tools and methods, including prototyping with LLMs, prompt engineering, datainformed interaction design, and expert knowledge of modern design and prototyping platforms including but not limited to Figma.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

Seniority level

MidSenior level

Employment type

Fulltime

Job function

Design, Art/Creative, and Information Technology

Industries

Software Development

EEO Statement

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in EVerify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employees I9 to confirm work authorization.

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